Whether you like it or not, breaking the ice with that special someone is a talent that every marketer needs to have, especially, in social media. Take for example high level influencers that can spread your message across the web with one tweet. Getting on their good side is key to successful engagement. So to get you ready for Valentine’s Day, and your next social media marketing campaign, here are a few solid tips to engaging that special someone.
Don’t be captain obvious.
When I want to start a conversation with a cute girl, or a high level blogger, I stay away from making obvious statements. For example I am not going to say, “Hey I see you like coffee, so do I!” Why is this a complete fail? Because all this tells the other person is that you aren’t blind. In social media I see this all the time. Folks will go to a blogger’s “About Page” read the first few lines and then regurgitate it verbatim in a tweet. That’s not engagement, that’s copy and paste.
Stick to what you know.
One of the best places to meet that special someone is in a book store. Book stores are great because they are organized by topic, which means you can scope out the areas that you are interested in or know a lot about. Take for example, I see a cute girl in the “gardening” section and I see another one looking through the “tech” magazines. Can you guess which I am going to approach? Yeah I am going to be talking up the techy about AJAX and AI, because that’s what I know about. It seems like every day I see some clown talking in social media about something that have no idea about. If you are trying to engage with high level influencers and you clearly have no idea what you are saying, then you are wasting your time.
Don’t pick fights.
So hopefully this sounds obvious to most of you. But some just don’t get it. Maybe it’s low self esteem, or just a complete lack of confidence. But I regularly see folks be abrasive and confrontational with people they are either attracted to or want to engage. Maybe, it has something to do with never maturing past middle school, but the bottom line is, it doesn’t work. Picking fights is counterproductive and childish. And, while you maybe “engaging” the furthest you are going to get is a cocktail thrown in your face or being blocked on Twitter. Trust me, I have seen both.
Be yourself.
You know that cute girl or guy that works at your local coffee shop? Did you know that they have something in common with social media influencers? That’s right, they can both smell a rat. They both have heard all the same lines, and they know all the tricks. Which means if you want to successfully engage them you are going to need to be original. And the best way to be original, is to be yourself. Because let;s face it, there isn’t anyone else out there like you. You are unique and being authentic is the best way to show that. Now, that girl at the coffee shop might not be impressed with your uniqueness when you explain why the Ewoks ruined Return of the Jedi (don’t get me started), but she will respect you more for being yourself. Which means that you are more likely welcome to come back and try again another time.
So there you have it! Get out there and start engaging with that special someone. Whether you are looking for someone to spend Valentine’s Day with or for a retweet of your client’s site, the tips above should help you no matter what.
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According to Millward Brown Group, Google is the most powerful brand in the world. It might seem like Google won’t be familiar to people who don’t use the internet, but since many people are starting to go online, Google has become one of the most recognized logos in the world. Their simple, multicolored logo is displayed in their search page so that everyone who uses their search engine can easily remember their logo.
McDonald’s has a very recognizable logo, with a bright yellow M and a red background. It’s the biggest fast food chain, popular not just in the US, but in the whole world, so it’s no wonder that many people of all ages are familiar with McDonald’s. McDonald’s has done an amazing job of branding towards children as well. Whenever a child sees the big golden “M” arches, they immediately think of Happy Meals and toys… begging the parents to make a quick stop.
Many internet users can easily identify eBay’s logo. eBay is the most well-known and most visited auction site online, and it’s next to Google among the list of popular logos used online. eBay has localized sites in 30 countries. Even though not all people who go online have transactions in eBay, they should be familiar with the logo since it appears in banner ads on its affiliate sites.
With stores in 49 countries, Starbucks is one of the most easily identified coffee chains in the world. Its trademark logo shows an image of a long-haired siren inside a green circle with the words Starbucks Coffee. Starbucks also likes to change up their logo every once in a while, and whenever they do, it causes a stir of controversy among their loyal fans and die hard customers.
Coca-Cola has superb marketing, and their trademark red logo with white Spencerian script has been around for years. But the logo is not the only one that’s memorable for consumers; almost everyone from the age of three can recognize a Coca-Cola contour bottle. There may be other carbonated soft drinks that are currently known in the market, but no other brand can beat Coca-Cola and their excellent marketing.
FedEx or Federal Express is a logistic services company that was only started in 1998. It is easily recognized by its short name “FedEx”, and its purple logo. Naming the company FedEx was a brilliant move, since its original name Federal Express was too long to be painted on airplanes and trucks. By painting their airplanes and trucks with a shorter name the company saved money, and they also made it easier for people to remember. Did you notice there is an arrow in between the letters “E” and “X” which represents an arrow for fast service and always moving?
Originally Apple Computer Inc., Apple manufactures consumer electronics and software products. With its best-selling products such as Mac, iPod, and iPhone, it was named as the most admired company in the world by Fortune magazine in 2009. Apple uses a very original logo, that of a silver apple with a bite. With the recent sales from Apple’s iPhone and iPad and the huge increase in Apple’s stock, they are now one of the largest companies in the world.
Many athletes and celebrities wear Nike products, so the Nike logo is well-known among the public. The Nike logo is a perfect example of a simple but unique logo—it’s just a black swoosh. All Nike products have this logo, so it’s bound to be recognized by a lot of people. Would the Nike brand be what is it today if they never signed Michael Jordan?
The Mercedes Benz has been used by German automobile company DMG since 1909. The logo was originally just the image of a three-pointed star, but when DMG merged with Benz & Cie., a laurel wreath was added to the logo. In later years the laurel wreath was simplified as a circle, and this became the widely recognized logo of Mercedes Benz.
Royal Dutch Shell, the Dutch-British multinational petroleum company, uses a very straightforward logo, a yellow clam shell with red outlines. Shell operates in more than 140 countries, so it’s only natural that many people can recognize the Shell logo.
Over the last 12 months, I’ve continued to shift some of my own online business activities to producing products to sell on my blogs (I wrote about 
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