So, you’ve started your own business and everything seems to be going reasonably well. Unfortunately, you’ve tried your hand at a few traditional marketing channels and they’re not exactly performing as expected. They don’t have the kind of targeting that you need.
Helping you “find your ideal customers fast” is Rent-A-List. They have been helping online advertisers for nearly a decade, offering “a network of high traffic incentive and non-incentive publishers.” The net result is that you get targeted leads and enthusiastic customers. At least, that’s how it’s supposed to work.
Hitting the Bullseye
The problem with most traditional forms of advertising is that they lack targeting. They take more of the approach of throwing the message out there and hoping that it sticks. Rent-A-List doesn’t believe in that philosophy.
They say that they are able to plug into established sources of targeted lists, sending your message not to just random people across all kinds of demographics, but sending them to people that you are specifically targeting.
Incentive Targeted List Advertising
Rent-A-List offers several targeted advertising solutions, including standalone email drops, sponsorship advertising, banner advertising, and text link ads. However, the “star” of the group is the incentive targeted list advertising option.
There are several criteria that you can define, helping you really narrow down your audience. At the most basic level, you can choose from 66 different interest groups. The people on these lists specifically opted for these areas of interest.
Going further, you can target specific countries, specific US states, gender, age group, home ownership status, marital status, ethnic group, employment status, and income level. On the B2B (business-to-business) front, you can also choose to select the industry and position held.
With this advertising option, Rent-A-List provides an incentive to your potential customers to check out what you have to offer. This way, they are more likely to click on through and visit your website. Win-win, right?
Guaranteed 50% Click-Thru Rate
In addition to forcing prospects to stay on your web site for at least 40 seconds to qualify for the incentive, Rent-A-List also guarantees a 50% click-thru rate (or conversion rate, depending on your perspective).
This means that if you order a 500 subscriber package, you are guaranteed 250 visitors to your landing page. If this threshold is not met, the offer is sent again until it does meet this requirement.
You can track these statistics and other metrics through the robust user dashboard. This is where you create your ad copy, submit it for approval, and keep an eye on how the campaigns are doing.
Reach Your Audience
More and more Internet marketing professionals are saying that the most powerful tool they have is the email list. It’s all about building the list, but that takes time. Why not take advantage of the targeted lists already created by Rent-A-List?
The package pricing starts at just $8 (to reach 100 targeted subscribers). This gives you a net per-click price of no more than 16 cents. Ramp up to the higher levels and this can get as low as five cents.
Link: Rent-A-List
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