Employees are often the last people we think of when it comes to marketing but who else has a bigger stake in wanting to see a company do well? Take your receptionist. She probably has 500 Facebook friends and her own fan-following on her blog. Why not offer her some free samples to spread around? Make her an affiliate so she can earn a kick-back on sales or give her her own discount code to share with friends and family.
Another excellent resource is what GasPedal calls “the dreamers.” These are the people who only wish they had what you’re selling. They’re fans and they’ll happily talk about it without any reward, so just imagine how far they’d go for a company perk.
The courting of mommy bloggers also falls into this category as corporations give away expensive products and free trips in return for some good press. A recent
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