Tuesday, September 28, 2010

4 Steps To Get Started With Email Marketing

Yesterday I wrote a post about how my dad uses email marketing to make some serious bank.

I got a lot of feedback about it and people were asking for more specific details about getting started.

4 Steps To Get Started With Email Marketing

Step 1. Email Service:
The first step to doing email marketing is to have an email service. This service is used to capture and store your emails. It also allows you to send email with a high degree of deliverability while still being CAN-SPAM compliant.

My email service of choice (and many others) is Aweber. Aweber has a $1 free trial and is, in my experience, the best solution for email marketing. No headaches, really easy to send emails, etc.

Without an email service like Aweber, you can just about forget doing any sort of email marketing. Too many reasons why to list. ;)

COST: $1 Free Trial

Step 2: Put The Aweber Email Capture On Your Website
There are a lot of ways to capture emails on your website or blog. The most common way is to offer a newsletter or incentive of some sort.

Popular incentives include a free eBook, guide, or even a video. The reason why they are popular? They work really well! :P

You'll notice I give away a free (high quality) affiliate marketing guide on this blog as an incentive.

COST: Hire someone to write or spend the time yourself (best option IMO).

Step 3: Use Popup Domination

My friend, Michael Dunlop runs popup domination. This is the popup you see above and has been a HUGE part of how I have been able to capture so many emails.

It basically puts the email opt-in right in front of every NEW visitor so you have the highest chance of capturing that person's email before they read, bounce, or do anything really. Aweber has this option but the difference in conversion rate from using awebers templates and this are actually pretty impressive to see. I can't give you exact numbers, but my opt-in rate HAS gone up since implementing it.

Popup domination includes: 7 (amazingly beautiful) themes, 10 button colors, exit popup (options), works with Aweber perfectly, etc.

Now, before you think I am just trying to pitch you another piece of software... this software is used by some huge names because it really does work.

I use it, Ryan Lee, Yanik Silver, Kate Buck, Jim Kukral, Adam Horwitz, Alex Shelton, Jason Moffatt, Yaro Starak, James Schramko, Gideon Shalwick, David Risley, Zac Johnson, etc.

Here is another example of another popular website using popup domination:

Zac Johnson and I use the same theme, but there are 6 OTHER themes to use that work well. You can see those here.

COST: $47

Step 4: Watch the Webinar With Brian
Last Wednesday, I recorded a webinar with an expert at building email lists and monetizing them. It has some GREAT information on how to get started with email list building, things you need to know, tricks, tips, etc.

I highly recommend you check out the recording.

To access the recording, go to my free affiliate marketing guide page. Inside, you get access to the webinar recordings with Brian on email list building as well as some other webinars I have done in the past!

COST: FREE!


There you have it! 4 easy steps to getting started!

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