Yesterday I wrote a post about the pros and cons about direct advertiser relationships.
After I posted that, I found out about a new tracking system that just recently entered the space... like very recently. Enter Effectus Software.
About Effectus
EFFECTUS is the brain-child of affiliate network RevenueStreet.com a division of TheMediaCrew. According to their website, EFFECTUS was created to provide a cost effective, powerful tool for performance based marketing tracking.
EFFECTUS enables its users to easily and effectively run an affiliate network or run offers privately like I mentioned in yesterdays post. TheMediaCrew is a leading performance-based marketing company with enabling technology that connects marketers to consumers through a comprehensive set of email marketing and online media services. Their expertise resides in online marketing, customer acquisition, email delivery, lead generation and compliance solutions.
(You can find more details on the About page)
Demo
I decided to get a demo account and take some screenshots, look around, and see how it measured up against the other systems.
After looking through the demo account, I quickly realized that this is another tracking system that has a lot of potential to become another player in this field. Check out some of the main features:
As I looked through the site, I realized that the site is probably not even 100% finished... but it will be interesting to see if Effectus will become another commonly used affiliate network platform. From the looks of it, the features, and the price, it looks like it could be another one that helps reshape the market!
Awesome stuff!
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