Actually, he may even take offense at being called a “marketer.” Instead, he’s known as the “UnMarketer” and his book UnMarketing: Stop Marketing. Start Engaging, just hit bookstores today.
I had the pleasure of seeing Scott keynote PubCon South and I’ve been in constant awe of this enticing, engaging, and …Canadian unmarketer ever since. His book will be a bestseller, there’s no doubt about it, and the book’s description should give you an idea why:
For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you’ll create such a relationship with your customers, and make yourself the logical choice for their needs.
As I said, the book launch is today, but three lucky winners will get their hands on a free copy thanks to our pestering collaboration with Scott.
Want a copy?
How to enter this contest: Simply leave a comment below and we’ll randomly pick 3 winners (deadline for entry is 6pm ET this Wednesday).
That’s all you need to do! And, if you don’t win, you can grab a copy from Amazon.com
Posts
0 comments:
Post a Comment