If you've never heard of a thing called a Farticle, it stands for fake article. These fake articles usually resemble news sites and are used to sell CPA offers (or products) by convincing the user that the product or service mentioned is a part of an actual news story.
They can be thought of as deceptive due to the fact that the reader often thinks they are reading legitimate news from a news website. Here is a common example of what one would look like (blurred text to prevent copying):
Here is an example of a one in commercial form I saw while watching the 6pm news.
The other day I got this email from one of my favorite electronic retailers, Tigerdirect.com.
Ok... so it's not exactly a farticle, but you get how they're using a similar news format style... and I like it!
For those who are looking for a laptop, an email like this might be the thing to push them to get one. It makes the reader feel like overall laptop prices are dropping (which they are) and moves them to action.
Traditionally farticles are used to try to deceive users but this type of marketing is a great example of using it in a less spammy, yet still effective method. Bravo TD! 
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