Most affiliates know how profitable marketing to moms can be. With mommy bloggers popping up all over the internet, it’s almost impossible to ignore the possibilities. If you’re already marketing to moms, are you sure you’re doing it as effectively as possible? Have you considered how to market to dads? In case you haven’t jumped on the bandwagon yet, let’s start with the basics.
Why would I want to market to moms?
Moms are very influential when it comes to household purchases. Most moms are not online because they’re looking for clothes or personal products. The real reason they’re online is because they’re looking for deals on household items. With the recent influx of mommy bloggers, more and more moms are turning to internet shopping. If you can figure out how to capture the attention of online moms, you could seriously increase your profits.
How do I market to moms?
According to eMarketer, the top three products moms are looking for online are: groceries, kids clothing, and baby items. Products like women’s clothing, women’s accessories, and hair products are not nearly as important to the modern mom. The study also found that the types of ads moms stop to read the most contain coupons, sales, discounts, or special promo codes.
Why would I want to market to dads?
How do I market to dads?
Dad Central Consulting found that, compared to other men, 92% of dads use a different set of criteria when purchasing. Specifically, the way men without children and dads look at home entertainment, groceries, and cars differ significantly. For example, dads are more concerned about car safety features and healthy food options than men without children. The company also found that dads communicate differently online. For example, 58% of dads favour Facebook as an online means of communication.
Conclusion
Marketing to mom and dad is more important than ever. In order to market to them successfully, however, it is essential to recognize the unique ways in which they shop online. If you want to reach moms, try advertising a coupon for a baby stroller on a mommy blog. If you want to reach dads, see what happens when you advertise a safety award winning vehicle on Facebook.
Have you tried marketing to mom and dad? What worked and what didn’t? Add your response below!
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