I've been advertising affiliate offers, and now some of my own, on Facebook for over 3 years. People know this, and new affiliates love to come to me for tips. Rather than answer the same questions I get 50 times a day, I thought I'd write up a guest post for Jonathan's blog so you could all gain a little insight into affiliate marketing on Facebook Ads.
Justin! What niche or affiliate offers should I run?
Here's a question I get a bit more than I want. There are a few ways for affiliates to figure this out on their own. One of the most simple ways to go about this yourself is by checking out ads on your own profiles. You can create multiple profile accounts with different likes, interests, ages and sex to view different ads. When you see the same ad multiple times over the course of a week or so, you should be able to come to the conclusion that this ad is doing pretty well.
Lots of advanced advertisers use this technique coupled with spy scripts that will gather thousands of ads from tens to hundreds of profiles at a time. If you've got the programming know how, this can be an amazing tool to have.
If you want to know directly, what kind of niches have worked well for me lately, gaming, dating, and education have been extremely hot.
How much money should I have to start putting ads on Facebook?
When I started advertising, I had $50 saved up from freelance writing. I also had a student loan that I was dipping in to, but wanted to avoid. Things went really well for me, and I was profiting from Day 2. I can't say everyone will be this lucky. These days, it costs me much more to test offers than it did 3 years ago.
So what would I say the bare minimum is you should have? I'd say around $1,000 saved up, all that you are ready to lose, and plenty of research time put in before you go head long into dropping ads.
The suggested bid costs are way too high! How can I lower them?
With the influx of new marketers noticing the power of Facebook ads, the costs included have been raised considerably the last year. If you need to know anything about Facebook ads, it is that Facebook bid prices have a direct relationship with ad click-through rate (CTR). That being said, the most effective way to decrease click costs is to increase ad CTR. The best way to do this is go back and think about your targeting and how you can better relate your ad's image, headline, and ad body copy to your targeting.
Another way to lower bids? Sure! Try going international. There are tons of offers for just about any niche that can be run in other countries other than the main English speaking ones. Bid costs here are considerably lower, but you'll have to be careful about translating your ads. Use a prefessional translation service like OneHourTranslation.co
Justin Dupre is an affiliate marketer and blogger at JustinDupre.com. He also helps other affiliate marketers make more money through his 1-on-1 consulting services and his private affiliate marketing forums.
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