I love em all. From American Pickers to Pawn Stars and now Auction Kings, Storage Wars, and Auction$ (Green Channel), I love em all. Call me a junkie for selling, marketing, and deals.
While watching one of these Auction shows, one of the things that stood out to me was when the host of the show was saying how they always try to get a background story on an item. Having a story helps to increase the bids.
They get this story, pass it on to the auctioneer who then uses it to get maximum bids.
One time I saw an older woman selling a signed Johnny Cash guitar. She bumped into Johnny Cash, fell over and they started a friendship from there. As the auction was going on, the lady who was in attendance started crying. The auctioneer points her out, and says, "there's a lot of heart in this guitar folks."
The guitar sold for way more than it was appraised for. Now, there are a ton of factors that go into the final price that people are willing to pay but I really think that the story played a big part.
Use Stories To Increase Sales
The same goes with online marketing. Having a story REALLY helps sell.
I'm thinking about ways to use this more in my sales processes. Sure there are flogs and farticles but what other ways can you use this?
What about videos do you think help sell? I think videos allow you to clearly communicate a story to someone... just like you would in real life.
Just take a look at any of the guru product launches. First a story and a problem followed by how they overcame this problem.
Other ways I have seen stories help to sell a product or service is via email.
I get emails all the time from people who are telling a story and using that story to sell something. Shoemoney happens to be really good at this and is one of the reasons why he is always a top affiliate for product launches!
What are some other ways that you can use stories to sell?
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