Friday, January 21, 2011

Interview: Jordan R. (StackThatMoney)

StackThatMoney is an internet marketer who primarily does affiliate marketing, website monetizing, and consulting for a select few clients. He enjoys adventuring around the world, and drinking finely aged scotch whiskey. Tell us a little background info about yourself. Where are you from? How old are you? How long have you been working in this industry? I've been doing internet marketing for 8 years. Affiliate marketing for 3 years. My real name's Jordan and I'm 23. I've owned a plethora of websites, sold most of them, and have been doing affiliate marketing ever since. What accomplishments so far are you the most proud of? I used to own a website that received 40,000 uniques a day on average. It was a viral video website that was really well known. I was always the one with the viral videos out first. I was up 20 hours a day scouring the top spots for amazing videos that haven't made it big online yet. My highest day was 350,000 uniques! I sold it off in 2007 and can't name it for non disclosure reasons. Something you should know though: viral video viewers are terrible quality traffic for making money! How did you come to learn about this industry? Why did you choose this career? When did you first realize the full potential in affiliate marketing? When did you first “hit the big time?” I learned about this industry from a friend. At first it seemed very confusing, I was only working with adsense, amazon affiliate stuff and private affiliate programs such as tshirthell. So when he tried to explain affiliate marketing to me via an affiliate network i was lost… UNTIL I blindly put up a Facebook campaign in one of Facebook Ads earliest beta days and I made roughly $30k within the next 15 days. I was in complete shock for a day, and then scaled it until my face turned blue. Then immediately moved onto the next campaign, and before i knew it i was doing quite well. What do you think it takes to be successful as an affiliate? Being creative, persistent and motivated. That's all. What have been your biggest failures and frustrations? Having no "big" campaigns for almost 6 months. It really sucked and I was on edge a lot of the time during that 6 month period. It taught me to start investing in longer term money making assets. Is there anything that you don’t like to do, that you just hate working on? I can't program at all. I barely know HTML. I've been outsourcing since i was 15! What niche has worked best for you? 6th toe removal leads. Pays roughly $1,800 per lead! Which methods of promotion do you favor? I am ALL about social! I love Facebook, POF, Myspace ads, small social media buys etc. I've probably spent more hours on Facebook Ads then anyone on the corporate Facebook Ads team. What have you been up to recently? What projects are you working on? Always doing affiliate marketing! Never resting. I am working on private forums for StackThatMoney.com though. I'll give more details below. What makes your forums unique from the rest and worth paying for? What are the areas of expertise that you hope to teach to your members? StackThatMoney private forums are truly like no others! I can sit and babble all day about them, but all you really need to know is I giveaway currently working campaigns in the forums. The full campaigns! I like to learn through examples, and this is what I'll be teaching my members. I will show them working campaigns, most will probably duplicate it exactly which is fine, it's a great way to learn. The main goal is eventually they will apply the ideas from the campaigns to create their own campaign which will be much more profitable. You may be asking yourself won't this get super saturated and eventually not be useful? Yes, that's why I'm limiting it to 50 members. Do you think anything particular in your past prepared you for this industry? Your education? Jobs you’ve held before? Honestly no. I used to work at Dairy Queen and a Canadian department store. They definitely didn't help! I have an advertising diploma and I can truly say that the schooling doesn't help that much with affiliate marketing, or internet marketing in general. The most useful things I learned from school were sales and how to write good copy. I was teaching/correcting my teachers most of the time when it came to anything online marketing related, which they liked to call "interactive media". Side note: One of my teachers "Likes" you on the Jonathan Volk Facebook Page. Saw that one day. Found it very interesting. What motivates you? Freedom, ability to travel and really good food. When I see 'The Best Thing I Ever Ate' on the food network I get very motivated, good food cost money, so it motivates me to work! No joke. Who has impacted you most in your career, and how? My friend who would probably like to remain nameless. For the sake of this interview we'll call him "Too Short". My family isn't motivated by money at all. They're mostly the type of people who don't push themselves to make a lot, they just don't have the drive. "Too Short" on the other hand is the complete opposite, he's motivated by nothing except money, he's hungry 24/7 and it really motivates me. We're on MSN at 4am working half the time. He's also helped me greatly over the years with programming, ideas, editing landing page copy etc… so thanks to him! What kinds of people do you have difficulties working with? Any good stories? I have a problem with authoritative people who are too serious or too intense. I'm a pretty relaxed person and like to work with people who are similar. What are some of your long-term goals? How much is enough? If money was no object, what would you be doing? Longterm goals I don't have, which I think is a bad thing, but I really don't know where I want to be in 10 years. If money was no object. I'd be traveling the world care-free. If you've ever seen 'Departures' on any Outdoor television networks, that's what I'd like to do. How do you like to spend your free time? What does work-life balance mean to you? I have fun working. I love it! I also love many other things though. Such as snowboarding, traveling and eating out. So I balance work with other things quite well. Sometimes I work 10am-7pm days, sometimes 60 hours straight and then 2 days off. It's pretty well balanced. I take advantage of my job too, during the winter season I take usually 2 days a week off to go snowboarding! That's one of the main perks for me. What is your greatest achievement outside of work? What are some of your unfulfilled dreams? It's sad to say, but my best achievements are work related. I'm quite an accomplished snowboarder and I've traveled quite a bit. That's all I got. Do you have a Twitter account or Facebook “Like” page? Yep, @StackThatMoney. Add me! I share cool stuff on Twitter! If you're interested in making big money with affiliate marketing, check out StackThatMoney Private Forums.

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